Today Digital Marketing plays a great role in the acknowledgment and growth of any business. One of the critical components of digital marketing is search engine optimization. So, if you want to drive organic traffic to your website then you must focus on search engine optimization and consider it an essential part of your digital marketing strategy. With SEO, your chances of click through rate will increase by 32% approximately, given that your website appears on the first page of Google search results. To get your website ranked you must optimize it according to Google Algorithm.
Are you struggling with getting your website ranked? In this blog, we will discuss the top 10 SEO Malaysia trends 2021, which will help you in getting your website ranked and show up on 1st page of Google search results.
Core Web Vitals as a Google Ranking Factor
Google uses core web vitals to measure customer experience. The core vitals includes three metrics, all of which are connected to page speed i.e., Interactivity, visual stability, and loading.
Core web vitals play a critical role in determining the ranking of your website even in 2021. Google will always rank web pages with better user experience metrics. Want to appear on the first page of Google search engine results? Focus on optimizing the page speed.
Google's BERT
"Bi-directional encoder representation from Transformers" is based on machine learning and natural language processing. It was released in 2019 to improve the understanding of user searches. BERT has nothing to do with the way your content appears to users; instead, it focuses on making Google algorithms more approachable and natural.
Keep in mind that the quality of content is not the focus here instead user's search is prioritized. Google's BERT will only show the content that is more relevant to the user search. So, you must make your content BERT-friendly.
Keyword Research will become more important
Google has about 3.5 billion researchers, and about half of them are zero-click searchers which means that they get the answer to their query without any click. Wondering how is that possible? It is because search engine result pages show rich results where the user gets the answer to their related questions even before they finish writing down their query.
If you want to use this strategy to drive traffic to your website then you must update your website with blogs that are stuffed with the right keywords.
Targeting the right keywords
Finding the right keywords for your website is a real game, and you may require creative skills for it. Try to look for long-tail and targeted keywords. Before you go on choosing a keyword for your business, you should check its SERP. A keyword with high relevance will generate hundreds of dollars even if it has low-search results.
Google Search Console may be the right place to find unique keywords. Need help in keyword research? BThrust SEO agency Malaysia helps you in finding the right keywords that will increase traffic and increase sales of your business over night.
Content Quality
Uploading quality content on your website is the best way to attract an audience. Because if you upload relevant and informative content, users will be tempted to click on your web link and will ultimately land on your website. Most importantly, it will also increase your search engine ranking.
- Try to upload information that thoroughly explains the services you are providing. And how you are better than your competitors.
- Update your website with topics that provide authentic and useful information relevant to your business.
- Never copy-paste the content from your competitor's website, instead try to keep it unique and informative. If you steal someone else's content, then Google will never rank your website.
Always keep your focus on providing quality content otherwise you will not be able to drive traffic to your website. On the other hand if you continue the practice of uploading informative content, then Google will recognize you, with that you will also become a trusted brand for your target audience.
A word of advice, if you don't have the skills or time to manage quality content, you must consider outsourcing it.
Featured snippets
Featured snippets are useful for both researchers and websites. These snippets appear at the top of search engine result pages.
There is no known method of getting your content featured, as featured snippets are determined by Google Algorithm Bots.
SEO Company in Malaysia uses some of the strategies to get featured snippets. One of them is to write your answer to a specific query in bullet points.
Video marketing
Video marketing is another crucial SEO strategy. Here’s how to optimize videos to get them ranked: firstly, you must choose an appropriate channel name and secondly, write a description that defines your content in the video. The description should be user-friendly and contain the right keywords. The right keywords will help you in connecting you to your audience.
How to get the idea of keywords for video optimization? The suggestions will appear in the search field when you define the topic of your video.
Artificial intelligence
To get artificial intelligence optimization, companies are using various tools such as Hub Spot. Artificial intelligence increases search engine optimization by reducing data errors and identifying trends. Why has AI become important for SEO? It's because Google uses it to provide searchers with better results.
EAT and branded SEO
EAT stands for expertise, authoritativeness, trustworthiness. These are the three principles on which Google will rank your brand. The more popular your brand is, the higher it will rank on Google.
So, your top SEO strategy for 2021, must be to increase your brand reputation and awareness.
How to improve EAT?
Post about your brand on social media pages, provide complete information about founders, contact details, location, etc.
Or simply hire BThrust SEO agency Malaysia, they will ensure that your brand gets acknowledged and gains visibility.
Voice search has to be part of your SEO strategy
Almost 30% of the population relies on voice search to get answers to their queries, so it is necessary to work on your voice search in terms of SEO.
Make sure that your content is optimized for voice search.
- Create FAQ's
- Optimise schema markup
- Voice friendly search terms
- Use 'near me' for local searches
Google My Business Local SEO
Today, influencer marketing strategy is considered the best among other marketing strategies. Almost every business is targeting influencers to get their business acknowledged. The influencers have thousands of followers, and if you collaborate with them, you can generate revenue for your business.
The goal here is to be very specific while choosing the influencer. And the choice of influencer is based upon the audience you want to target.
Link Building
Getting backlinks is another crucial factor for ranking. Keep in mind that only high-quality backlinks are useful, and to get quality backlinks you need SEO agency by your side.
SEO Services Malaysia
Understanding the techniques of SEO is tricky as Google is continuously updating its algorithms. This is where you should consider getting help from professional SEO services Malaysia. They have the right strategies to take your business to the next level.
BThrust provides reliable SEO services in Malaysia; we have highly skilled SEO experts who will work according to Google's algorithm to get your website ranked.
Contact our strategist now!