Technical SEO is the backbone of a strong and high-ranking website. It covers the improvement side of the technical part of the website, like speed, crawlability, mobile usage, and indexation, so that search engines easily understand and rank your content in Google search.
This blog covers the detailed technical SEO checklist that you should follow in 2025 to get ranked, pull more customers. This blog covers everything from setting up clean URL structures, avoiding duplicate content, and AI–AI-oriented search, and more.
What is Technical SEO?
Technical SEO is the process of optimising a website’s technical components to help search engines like Google, Bing crawl, index, and render the page effectively.
It ensures the search engines can access and understand website content easily without structural issues.
A technically optimised website is faster for the user and easier for the search engine bot to navigate. Technical SEO is a part of on-page SEO and the opposite of off-page SEO.
Why the Technical SEO Checklist Matters?
Before getting into the technical SEO checklist, let’s understand why technical SEO matters for sites:
1. Enhance Crawlability
Crawlability is defined as how well your website crawls easily by search engine bots. A technical SEO checklist makes sure that your site is clean in structure, has proper inbound links, and does not have any hurdles like broken links or blocked pages in your robots.txt file.
2. Prevent SEO Issues
By auditing your website with the checklist, you can effectively find and fix problems before they impact your search visibility and ranking.
3. Provides a Clear Action Plan
A technical SEO checklist defines a complex process into a clear and actionable list of tasks. It makes a valuable resource for beginner to experienced-level professionals.
4. Implement HTTPS on Every Page
Secure your entire website, not just the home and checkout page. A full HTTPS process protects user data, builds trust, and helps your site rank better.
5. Improve Site Performance
Speed and mobile friendliness are important for both mobile users and search rankings. A technical SEO audit helps to find issues like slow-loading pages, useless code, or design problems. Fixing these issues makes your site faster and easier to use. It leads to better user performance, lower bounce rates, and higher engagement.
Also Read: Why HTTPS is Important for SEO Service Malaysia
Technical SEO Checklist For Higher Ranking in 2025
Technical SEO makes your website fast, visible to search engines. Follow these below steps to make your site technically strong and boost your ranking.
1. Use SEO-Oriented URLs
Always try to keep your URL short and clear. Try to avoid using strange numbers, symbols, and long codes. Use hyphens between the words and always prefer small letters.
For example, use /SEO-tips/ instead of /SEO_Tips_2025?id=123 and always make sure the URL matches the page topic.
2. Avoid Duplicate Content
Duplicate content can affect your website ranking by confusing the search engine about which page to index, rank, and link pass to it.
This problem usually occurs due to the URL parameters, printer-friendly pages, or similar pages within your site.
If this problem occurs on your site, then to handle it, use canonical tags, proper redirects, and noindex rules. Also, regularly audit your site to spot and fix repetition.
Try to avoid copying content from other websites and make sure your content is unique, informative, and focused. It also helps to improve crawl efficiency and strengthen content authority.
3. Improve Site Architecture
A well-maintained site structure helps both the user and the search engine bot to navigate the website. It keeps the user staying long on the site and always makes sure the important pages are not more than three clicks away from the homepage. There are several factors responsible for the site structure, which are:
- Internal linking
- Breadcrumb
- URL structures
A strong site architecture improves navigation and supports search ranking by defining which page matters most.
4. Optimise your robots.txt file
An optimised robots.txt file is essential for controlling how many search engine crawlers interact with your website and ensuring that they focus on the most important content while ignoring the private files.
A well-maintained robots.txt file improves your crawl budget and site performance. For optimal performance, avoid blocking the access of important features like CSS and JavaScript files, as search engines need to render and understand your page layout properly.
5. Set Up and Track Google Search Console
Google Search Console is a tool that helps your site’s presence in Google search. It shows how the page is indexed and crawls errors and highlights structural data issues. You can also submit a sitemap and inspect specific URLs.
Set alerts for major issues and check the coverage and enhancement report very often. The data provided will give you insight into how the site performs, which is essential for a long-term SEO strategy.
6. Updated with AI and search trends
In 2025, AI reshapes how search works. Tools like Google’s Search Generative Experience (SGE) grow more powerful. To stay seen, shape your content for AI. Use clean structure, simple words, and short question-style formats.
Add an FAQ schema to help AI grab and show your content better. Make your data neat and easy to scan.
Watch how often your content lands in featured snippets or AI summaries, as they show how well you’re doing.
AI moves fast, so your technical SEO must shift with it. Stay ahead to keep your content fresh, easy to find, and strong in AI-driven search results.
7. Identify and fix crawl errors efficiently
Search engines crawl your website by following links from one page to another. This helps the crawler to understand your content and how your pages are structured. That’s why having a strong internal linking strategy is important.
To support smooth crawling, you need to avoid crawl errors. Common issues include:
- Broken links – These often occur as your site evolves. Regularly check for them and set up proper redirects.
- Redirect chains – Too many chained redirects can confuse search engines and harm crawlability, so always keep redirects clean and direct.
The easier it is for search engines to crawl your site, the better your chances of ranking well. Try to keep your site free of crawl errors and make sure your important pages are found and indexed correctly.
8. Enable XML Sitemap and Keep It Updated
An XML sitemap helps search engines to discover and index your important pages more efficiently. It acts as a roadmap that guides bots to the content that matters most.
Submit your sitemap to Google Search Console and update it whenever you add or remove pages. Try to avoid listing broken or redirected URLs.
A clean, regularly updated sitemap improves crawl efficiency and ensures that your latest content gets noticed by search engines.
9. Conduct Regular Technical SEO Audits
Regular technical SEO audits are important to maintain your site’s health and search performance.
They help you detect and fix issues like broken links, crawl errors, redirect loops, missing tags, or slow-loading pages before they affect rankings.
Use tools for technical SEO for in-depth analysis. Schedule audits monthly or quarterly to stay on top of performance, keep up with search engine updates, and ensure your site remains optimised and competitive.
Conclusion
After reading the entire blog, you can have a fair clue about the importance of technical SEO on site speed and performance. By using the above SEO plan, you will have more people visiting your site due to organic search.
The blog explains the underlying challenges of concern, such as crawl errors and the solution, search trends in AI, and the optimization of sitemaps.
It puts you ahead of the recent search trends and eliminates the usual SEO issues.
SEO and other digital marketing services are available to us at BThrust Malaysia so that we can grow your online business and profile. Visit us today, and we will grow your business.
