Artificial Intelligence (AI) is quite a popular topic in the SEO Malaysia world nowadays. As Google already announced, Google Bard, a ChatGPT rival, in February. Now, Microsoft Bing is going to include AI generated responses in their search engine results. A lot is going to change!
With the AI advancements in marketing, there are many things that make you excited or concerned. In this blog, you will find how the latest AI powered tools are shaping the future of SEO. Not only this, but you can also find how you can take advantage of these tools to stay ahead of the competition.
What is Microsoft Bing Ai-Powered Chatbot?
Before this, we have to understand what ChatGPT and Google Bard are.
- ChatGPT:
ChatGPT was released in November 2022, which is a language processing model and is available to the public. This will provide answers to users' complex questions conversationally. ChatGPT has limited knowledge of the world and events until 2021. It has no information on any events that have occurred after that time.
Also check: How ChatGPT Use can Improve Your Content and Website SEO?- Google Bard:
Google Bard is quite similar to ChatGPT. Bard is based on LaMDA (Language model for dialogue applications) technology. This AI chatbot provides in-depth, conversational answers in an essay form to the user's questions.
Also check: How will Bard AI impact the Future of SEO?- AI-Powered Chatbot of Microsoft Bing:
Microsoft announced the inclusion of AI in their Bing search results in February after investing $10 billion in OpenAI. Users can easily ask a variety of questions, such as recipes, where to go, etc. The search engine will return detailed answers based on its AI findings.
Bing used an advanced AI technology known as Space Partition Tree And Graph (SPTAG) algorithm. It is one of the most potent search technologies of Microsoft. SPTAG gives customers the ability to quickly acquire search results by utilising deep learning models to rapidly browse through massive volumes of data in milliseconds.
Three Unique Conversation Styles of Bing Chat AI
Bing Chat AI now has three unique Conversation Styles. Below, we are mentioning:
- Creative Conversation Style
The 'creative' conversation style is described as unique and imaginative, offering more in-depth, lengthy responses to your questions.
- Precise Conversation Style
The "Precise" conversation setting emphasises short, direct responses that you would often anticipate from your standard search results.
- Balanced Conversation Style
As its name implies, the balanced mode seeks to strike a balance between the two extremes of the precise and creative conversational tenses.
What is the Role of AI in SEO?
Firstly, it's crucial to remember that search engines and SEO have been using AI in the background for years. Since 2019, Google's BERT and MUM language processers have provided their search results with a detailed and synthesised grasp of the information they contain. This facilitates the variety of Google SERP features such as predictive search, people also ask, video carousel, and best answers.
Machine learning is another method that AI has been incorporated into GA4, and Google has actually been using AI since 2008.
Now, users can utilise the AI tools such as ChatGPT, which have advanced language capabilities to perform a variety of marketing tasks such as keyword research, generating meta descriptions, content, etc. Now, SEO marketers are clear that copying and pasting content from ChatGPT should be avoided.
How is AI Transforming Search Behaviour?
The AI tools such as ChatGPT and Bard to search engines like Microsoft Bing and Google will be a subsequent effect on how users interact with search. There are some predictions that help you to know how search behaviour will impact the way users interact with search.
Below we are mentioning some:
- AI generated responses in search results could lead to more zero-click searches.
- AI provides the opportunity to increase the quality of organic traffic to your website.
- The AI search feature uses natural language processing that enables conversational search queries.
- With the help of AI, it will make search behaviour more targeted according to users' needs and queries.
- AI generated responses provide more advice-based searches to users.
These are the significant predictions that tell you how AI is changing search behaviour.
3 Ways AI is Changing SEO
Website SEO optimisation will need to change as a result of shifts in search behaviour and SEO because AI is now used by both search engines and marketing teams. There are some things that you should know:
- Detailed, Long, and Informative Content Matters
Long and informative content is crucial now because AI can process language and context in powerful ways. Make sure the content addresses customers' specific problems in a detailed manner beyond simply stuffing a topic with keywords.
In this case, detail is crucial, and as AI develops, it will become increasingly essential to include the nuanced data that users are looking for. Working with AI, SEOs are able to improve their content by analysing conversational search behaviour and producing content that fully addresses these inquiries.
- Unique Ideas Matters
As we know, ChatGPT and Google Bard provide responses from the existing information present on the web. So, there are many concerns that the prevalence of content through these tools will ultimately lead to a diluted pool of content.
Testing of ChatGPT reveals that shows a need for human intervention and additional detail that the tool can't add. While it's doubtful that the content output will catch up to and dilute the breadth of information on the internet in our lives.
The growing popularity of these tools for content, coupled with Google's explicit warning to writers in its helpful content update, pointing the future importance of original thought.
- Streamline the Process of SEO
A key selling point of AI tools like Google Bard and ChatGPT is how quickly users can get information, which SEO marketers will find useful. ChatGPT can deliver curated lists of common keywords, commonly asked questions, content strategies, popular topics, and more by quickly gathering data from across the internet.
ChatGPT is already assisting many SEO marketers in performing many tasks like keyword research, content research, and meta description.
We don't know how long-term SEO will be affected by this, but one thing is clear the time-saving aspect of AI may result in better processes.
Conclusion
Now, you know what Microsoft Bing Chatbot is. But how will it affect SEO practices in the long run? It completely depends on the time that reveals how it will affect SEO. AI is an exciting and constantly evolving field within marketing. However, the incorporation of an AI chatbot with bing search can increase its user base and market share.
Basically, AI is driven by the desire to enhance user experience. So, marketers should lead with this philosophy as they continue to assess the AI landscape. If you are still having questions about the challenges that AI could offer to your business or you want to know more information about the possibilities AI could offer to SEO techniques and marketing, connect with BThrust Team. We will help you to find the answers you are looking for!
Introducing The New Bing: Chat Now