How will Bard AI impact the Future of SEO?

How will Bard AI impact the Future of SEO?

How will Bard AI impact the Future of SEO?

Published On - 28/03/2023

In order to make the user experience better for navigating and understanding the internet, Google introduced advanced AI capabilities to their search results. Google Bard is an experimental AI chatbot program which is based on LaMDA technology. It provides quality solutions to users!

But if we harness the power of Google Bard, will it impact SEO?

As we know, SEO is an important aspect for businesses that are seeking to enhance visibility and reach more potential customers online. Google has introduced Google Bard, which helps businesses to improve their SEO efforts. It is a powerful tool that helps businesses to gain a better understanding of website performance and visibility online. Not only this, but it also provides insights that help in enhancing SEO efforts.

In this blog, we will discuss how Google Bard will impact on SEO!

First, let's get to know what Google Bard is?

Google Bard

The Google Bard AI is something different that you should closely monitor if you are in the SEO industry. It is an artificial intelligence (AI) for natural language processing (NLP) that employs machine learning to comprehend and interpret search queries. It will understand the user queries and provide pertinent outcomes. The AI in Google Bard will revolutionise how people use a search engine and deliver more precise results.

This is where SEO will need to modify their tactics to remain ahead of the competition. You should take the time to learn the implications of Bard for your business because it is a game-changing technology.

Which is Better? – Google Bard or ChatGPT

We are all aware of ChatGPT; it is also an AI chatbot that provides answers to users' complex questions in a conversational manner. On the other hand, Google Bard, a new intelligence, will completely change how SEO is done. It is a powerful AI assistant that uses LaMDA technology and can provide prompt and correct answers to queries. It is now considered a game changer for SEO because it can offer faster and more reliable results than traditional methods.

But is Bard better than ChatGPT? It's difficult to tell because they both are powerful AI assistants. It completely depends on the kind of information or queries you are looking for. But Bard is particularly well-suited for this task because it was created with SEO in mind.

Also check: How ChatGPT Use can Improve Your Content and Website SEO?

When Google Announce Bard?

The ongoing rivalry of the newest technology between the two techs may be Microsoft's new language model powered by AI. While Google Bard is made to assist people in creating content that is SEO-optimised. ChatGPT is made to assist coders in creating more intuitive chatbots. Google Bard is intended to create content that is relevant to searches and better optimised for web crawlers which could possibly revolutionise SEO. In addition, Google Bard will generate well-written and grammatically accurate content, which enhances the quality of content.

Google CEO Sundar Pichai announced Bard in a statement on February 6. The AI chat service Bard is driven by Google's Language Model for Dialogue Applications (LaMDA), which was revealed two years ago, despite the fact that it was a completely new idea at the time of the announcement. But due to testing, Bard has not been made available to the public.

Google is now officially enabling users in the United States and the United Kingdom to sign up for its generative AI product at, In a blog post published on Tuesday 21 March 2023, Google stated that it would gradually increase availability to new locales and tongues.

They wrote “You can use Bard to boost your productivity, accelerate your ideas and fuel your curiosity, You might ask Bard to give you tips to reach your goal of reading more books this year, explain quantum physics in simple terms or spark your creativity by outlining a blog post. We’ve learned a lot so far by testing Bard, and the next critical step in improving it is to get feedback from more people.”

Try Bard and share your feedback

New Way of Ranking Optimization

Google Bard is now the next level of ranking optimisation. It can assist businesses in unlocking additional leaps in rankings for content that has succeeded in reaching the top of the SERPs by making minor but effective adjustments to the content. With the help of AI, SEOs can make changes in content that greatly impact rankings. Google Bard can provide the ability for businesses to advance their content.

Power of AI for SEO

SEO is no longer a time-consuming or manual process, thanks to Google Bard. AI algorithms can rapidly scan and analyse enormous amounts of data, enabling it to select the most effective words and phrases to use in titles and content.

As a result, SEO can be carried out much more effectively and with improved outcomes. A website's performance may be hampered by technical SEO problems like broken links and sluggish page loads, which Bard can identity and fix. With Google Bard, SEO is no longer a hassle but a powerful tool that gives websites a competitive edge in the expanding online market.

What Does Google Bard Have for Developers?

Developers need to be aware of the latest technological developments; Google Bard is one of them. With its powerful insights and powers, this new AI from Google is revolutionising search engine optimisation. Programmers can research and use the data more effectively with the help of Google Bard. It helps them to develop more potent strategies to raise the ranking of their website in search engines. Due to its intent recognition ability, accurate natural language processing, and a better understanding of web page content, developers may have an advantage over rivals in SEO.

Impact of Google Bard on SEO

The newest AI innovation, Google Bard, promises to change the way search engines operate. Google is promoting this new technology as the key to unlocking the promise of natural language search, which has long been a problem for search engine optimisation.

Google Bard has nothing short of a phenomenal impact on SEO. Bard's use of natural language processing allows it to comprehend complex queries and find the most appropriate content. Instead of concentrating only on keywords, SEO Services providers can now better match their content to the user's purpose. What is the outcome? You are able to provide high-quality content which meets the user intent and that helps in a higher ranking in search engine results pages (SERP).


The SEO industry will undoubtedly be significantly impacted by Google Bard. For content creators and marketers, Google Bard is a place where they can now create high-quality content without worrying about the specifics of SEO. Google Bard is going to boost search engine rankings and assist SEO marketers in generating valuable content for their target audience by offering a more advanced method of understanding user intent.

If you want to know more about it, you can connect with our BThrust team!