ChatGPT has been one of the most searchable AI tools in the past few months. But why everyone talks about ChatGPT? How will it help your website's SEO and content?
Basically, ChatGPT stands for Chat Generative Pre-trained Transformer. This tool is a large form of question-answering AI that answers complex questions conversationally. With the help of revolutionary technology, ChatGPT is trained to learn what humans mean when they ask a question.
Many SEO experts think that ChatGPT provides human-quality responses. Besides, there are many others who also think it does not provide relevant content. Everything has come with advantages and disadvantages, so, ChatGPT is also!
In this blog, you will get to know everything about this AI tool, ChatGPT!
What is ChatGPT?
ChatGPT is an artificial intelligence tool that can take directions and complete tasks such as writing blogs or articles. This tool will help you generate content and ideas and identify relevant keywords.
But when it comes to using ChatGPT for content and SEO, there are many issues to understand before making a decision.
- ChatGPT- Large Language Models
ChatGPT is a large language model which is trained with a large amount of data that predict accurately what word is come next in a sentence. It is also stated that increased data will enhance the language model's ability to do more.
The large language model predicts the next word comes in a sentence that, allows them to write paragraphs and page content.
But they are limited because sometimes they fail to assume what exactly a human want.
Now, let's get to know how SEO professionals use ChatGPT in many ways!
- Ways ChatGPT being Used by SEO Professionals
Below, we have curated some ways that many SEO professionals are using ChatGPT:
- Generating Content
Without a skilled person, it's difficult to create content. But will ChatGPT help you to create content? Yes, but many experts also suggest that you should avoid using it to write web blogs and web page content.
In the year 2022, Google stated that any content generated using any artificial intelligence tool is considered spam.
You can use ChatGPT to create content for social media posts, PPC landing page copy, email pitches, and ad copy. But if you are generating content from this tool, you have to be careful. Always check carefully the generated content because sometimes it may contain an inaccuracy and copied content.
- Keyword Analysis and Research
ChatGPT makes keyword research and analysis effortless. If you also want to do keyword research, you have to perform some steps. Open the ChatGPT and write a few of your targeted keywords and ask them for more.
ChatGPT will provide you with a list of related keywords based on its understanding. This will help you to identify relevant keywords. These keyword suggestions will not be data driven like search volume etc.
- Content Marketing Strategy
With the help of ChatGPT, you can outline a content marketing strategy for your business. It will not provide you with a granular plan, but it will provide a high-level set of tactics for your content related to a specific field.
But there is one thing also that you should consider, the chatbot content strategy; maybe your competitors are implementing the same thing. Like, you created many identical blog posts such as "Benefits of ChatGPT", "What is ChatGPT", and "Importance of ChatGPT". So, work of thinking of new topic ideas must be done by SEOs. For example If your doing SEO in Malaysia, then you can find topic specifically related to Malaysia.
- Create Catchy SEO Titles
As for SEO purposes, titles are the most difficult thing to write. You can ask any content writer expert. Many people create boring titles which are already on the search engine, like "How ChatGPT Improve Content".
To create some attractive titles, ChatGPT is the best one to choose from. This tool provides you with a list of many interesting titles. Title length then should be optimized by SEO professional.
Three Crucial Limitations of ChatGPT
There are three main limitations of ChatGPT:
1. No Toxic or Harmful Response
ChatGPT is designed or programmed specifically that didn't provide a toxic or harmful response. So, it will not answer these kinds of questions.
2. Answer Quality Depends on Direction
ChatGPT has a significant limitation which states the quality of the output depends on the quality of the input. It means expert direction can help you to generate a better answer.
3. Not Always Give Correct Answer
This tool is trained to give answers that feel right to the human. It will trick humans that the generated answer is correct. Many users find that sometimes ChatGPT provides incorrect answers. So, always check and read the answer.
How is ChatGPT Beneficial in SEO Content Writing?
- Fresh Idea of Content
ChatGPT helps writers to come up with fresh or new ideas for content. You have to enter a keyword or topic, and ChatGPT will provide you with a list of related topics you can write about.
- Improve Writing Abilities
ChatGPT generates the content idea that will improve your writing abilities. It happened because ChatGPT helps you to think creatively and come up with new and fresh ideas.
- More Readable Content
ChatGPT suggests the topics that make your content more readable. You can include these topics in your content to make content more informative and easier to read.
- Improve Your SEO
ChatGPT helps you to improve your website SEO by suggesting related keywords. You just need to implement these keywords in your content, and it will rank your content higher in search engines.
What Disadvantages Does ChatGPT Have for SEO Content?
- Don't Know About Current Events
The main disadvantage of ChatGPT is current events are unknown. It means the database is based on the events before 2021. So, when it comes to creating factual content about the latest event, you have to use an alternative option.
- Content Can Be Inaccurate
ChatGPT doesn't provide 100% accurate content all the time. We can't stop chatbots from providing wrong or inaccurate content. So, the best thing you can do is to be more attentive.
- ChatGPT Content Can Be Identified
Google can now easily find AI-generated content. The technology is trained based on multiple articles, blogs, and websites that recreate and states the content is already available to the public.
How is ChatGPT Beneficial to SEO or Content?
ChatGPT is a tool that helps SEO content writers to generate unique and engaging content. This content is tailored to the needs of the target audience. With the help of ChatGPT, writers can generate ideas and get guidance on writing optimized content for search engines.
It can also help writers to find relevant keywords and topics to add to the content. ChatGPT can help writers generate informative and helpful content for the audience. As well as optimized for search engine rankings.
You just need to use the ChatGPT tool in the right way. If you need any help related to the ChatGPT tool, you can connect with our BThrust team!