Exploring the Potential of Generative AI in Google SERP

Exploring the Potential of Generative AI in Google SERP

Exploring the Potential of Generative AI in Google SERP

Published On - 16/06/2023

Search engines have become an essential aspect of our life in this digital age, enabling us to quickly obtain information and responses to our queries. The most prominent search engine, Google, works hard to improve its search results and give users the best, most relevant content possible.

Google is again redefining what a search engine can achieve with the latest technology in generative AI. With the help of this powerful new technology, Google is now able to answer questions of a wholly different nature than you ever imagined it could, as well as revolutionize the way information is presented so you can navigate the internet and make sense of what you find.

What is Generative AI?

Generative AI is an artificial intelligence technique that is used to create a variety of content, including text, images, audio, and synthetic data. The ease of use of new user interfaces for quickly producing high-quality text, pictures, and movies has driven recent interest in generative AI.

How Does Generative AI Work?

The generative AI system may be given a prompt in the form of text, a picture, a video, a design, musical notation, or any other input that it can process. Then, different AI systems respond to the suggestion by returning new content. Essays, problem-solving techniques, and realistic fakes made from a person's images or audio can all be included as content.

How is Google Improving Search with Generative AI?

Google wants to improve the search experience by giving people faster access to information, revealing many points of view and insights, and making complex tasks simpler by using generative AI.


Consider that you are searching for the best beach vacation spot with activities that are suitable for both children and adults. In the past, you would have had to run a number of searches, browse through numerous sources, and piece the data together. However, Google can speed up this process for you with generative AI.


Google uses generative AI to generate a brief overview of the most important details for your query, such as "best family-friendly beach destinations with activities for kids and adults," after you type it. This overview of popular vacation spots provides information on their family-friendly attributes, particular activities, and neighbouring attractions.


You can discover suggested next steps that are specific to your query below the snapshot. For instance, you might be asked, "What are the must-see attractions in [destination]?" or "Are there any water parks nearby [destination]?" When you choose one of these choices, Google will start a conversation with you to assist you in learning more.


As long as the context is maintained, you can naturally explore related topics and focus your search. In addition, Google Search offers carefully selected links to relevant web content so you may access a variety of viewpoints and sources for more in-depth research.


Google wants to make searching easier, find content faster, and provide users with a better-tailored experience by utilizing generative AI. Google can help you understand, assess, and make wise decisions with ease using generative AI and other AI like BARD AI launched on  21 March 2023, whether you're making travel plans, researching a complex topic, or looking for recommendations.

Benefits of Using Generative AI

We have curated the list of potential benefits of using Generative AI:
  • Automating the time-consuming procedure of content creation.
  • Minimising the effort required for responding to emails.
  • Increasing the responsiveness to particular technical inquiries.
  • Creating accurate portraits of people.
  • Making a logical story out of difficult facts.
  • Streamlining the creation of content in a specific style.

How Generative AI is being used for SEO services by digital marketing companies?

Generative AI is increasingly being utilized by digital marketing companies to enhance their SEO services.

  • Content Generation: Digital marketing companies can leverage these AI models to create keyword-rich content that is optimized for search engines.
  • Keyword Research: It can analyze vast amounts of data to identify relevant keywords and key phrases that are popular in search queries.
  • On-page Optimization: AI algorithms can assist in optimizing on-page elements, such as meta tags, headings, and alt tags.
  • Natural Language Processing (NLP): NLP algorithms powered by AI can help digital marketers understand user intent and optimize their content accordingly.
  • Voice Search Optimization: AI models can analyze the conversational nature of voice search and generate content that aligns with natural language patterns, helping websites rank higher in voice search results.

If you want to know more about how Google is improving search with the help of Generative AI, you can connect with professionals. BThrust is the leading SEO Company with expertise and knowledge in the field of Generative or SERP AI. Our team will help you to get the relevant and right information about the topic!