Keep Updated With The Latest Online Marketing Trends
It has been a few years now that SEO has gained a lot of importance and all businesses know of this. There are still some small companies that don't believe that SEO is important to their business. But this trend is changing and more companies are getting their websites optimized. With competition, increasing companies are trying to get their websites optimized by the best SEO company in Malaysiaso that they have a piece of the online business pie.
The SEO strategies are also changing as the crowd on the Internet is increasing. It is not enough to just optimize your website for keywords. There are too many sites that are optimized for keywords. Google is also changing the way it ranks a website, and it is not just based on keywords or content alone. With the change in the way, search engines are promoting websites SEO companies are also changing the strategies and it is best for companies to also know the latest trends.
The Need of Search Engine Marketing for Your Business
While some will stand strongly by SEO and argue that it is the best way to improve your business, there is something that can bring you the immediate result while your SEO starts to work. Search engine marketingcomplements SEO and brings you immediate money. There is enough evidence to show that those who used Google AdWords got better business and made more money.
SEM plays an important role when the company wants customers to sign up for newsletters, enter contests or get new subscribers. The ads are more focused on direct action than SEO and can get immediate results. While SEO increases the traffic to the site and gets you top-of-the-funnel leads, SEM can get you end-of-the-funnel conversions. Even if the ads on the search results page don't always receive a click, it can create brand awareness as the name will stick to the users' minds.
SEM Is Good for Local and Small Businesses
The advantage with SEM is that these ads don't cost as much as other forms of advertisements and so even small businesses can use these. Further, there is no minimum amount that you must spend on the ads. You can start with a very small amount and increase when you see the results. As the returns on SEM investment are very high, it is worth advertising on the search pages. For small businesses, this is one of the best forms of advertising that can get fast results.
Local businesses benefit a lot as Google gives importance to the location in SEM and has special packs for local businesses. It gives local businesses the top places and this will help them a lot. When someone searches for a service near them, they need not necessarily visit the website. Local businesses also aim at more people visiting the shop than the website and SEM is the best way for it.
Make Your Website Equally Responsive On Mobile Phones
Nobody can ignore the increase in the use of mobiles phones for browsing the Internet and searching for products. More and more people are now using mobile phones for all their needs and this trend has been acknowledged by Google. They started indexing websites based on how they performed on mobile phones. The search engine crawls the mobile version of your websites for ranking the site.
With the increased use of mobiles for search, there is also a change in the way searches are done. Mobiles make it easy for people to search for products using voice. The improvement in voice apps helps people to speak out their needs instead of typing them. This means that every SEO company in Malaysia must optimize the web not only for better performance on mobile phones but also for voice searches.
SEO Company In Malaysia Must Make The User Stay Longer
While keywords are important, Google focuses on making the experience of the user as better as possible. This means that the longer the user stays on the website, the better your rank will be. There are many ways to make the user stay on the website and take the necessary action that you want them to take. A visitor to your website must be able to find what he or she wants easily and quickly. This will be a big parameter for Google to rank your site.
Another important aspect is the structure of your content. It matters how easily a visitor can navigate through your website and find what he wants. The user must be able to find the call-to-action button easily and click on it. If a visitor spends too much time on the site looking for what they want, then your site will get a poor ranking. It forces the visitor to leave the page in the middle of his journey.
You Must Have Appealing Images On the Site
Images are a great attraction for most visitors to your website. They are more likely to pay attention to the images than the content on the page. Good images will help to improve your brand value and easily exhibit what you want to deliver to your customers. The image must have a good background. Images from real-life situations are more preferable. You must make sure that the images are clear and sharp on the mobile screens.
For your images to appear well on mobile screens, they must be of small size. For desktop users, you can provide the option to enlarge the images. This will automatically improve your page load speed on mobile phones, which is another aspect that Google looks at. Creating a responsive image will help in giving the user a good experience on all screen sizes.